Golden Tours Job Opportunities

England Tours
Golden Tours is London's leading Sightseeing Company. As part of the Gray Line family, we help thousands of tourists make their trip to England a memorable experience. Since 1984, we have developed our extraordinary range of tours and services and grown from a team of 3 to a family of over 200 employees.

Would you like to join the Golden Tours family? Do you think you have the passion and enthusiasm for tourism and do you want to share this with our visitors?

Our current career opportunities can be found below. We look forward to receiving your application. 

Latest Vacant Positions 

Field Based - Sales and Account Executive

A full time sales professional is required to join our field-based account relationship team.

Job Responsibilities

  • Working with agents/partners to help them understand the various products and services we provide
  • Identify possible sales opportunities and generate new business
  • Far from being a hard-sales orientated career, your role is fundamentally based around your accounts and their needs
  • Much of your day is spent discussing their needs and managing their sales invoices.

Applicant’s Criteria

  • Excellent communication and listening skills
  • Good sales and negotiation skills
  • An interest in travel & tourism
  • Good mathematical skills
  • Passion, initiative and motivation essential
  • Honest and trustworthy
  • Ability to deal with pressure
  • Flexibility
  • Attention to detail

Hours of Work
Full-time. Monday-Friday with working hours of 8am-4pm. On occasions, there may be an event that you will be asked to attend outside of these hours. The role dictates a large amount of independence and so the hours will be flexible and decided around the needs of your accounts.

A starting package of £28,000 per annum, plus quarterly performance-based bonuses is on offer. A Laptop, mobile phone and zone 1-2 travel card is also provided.

At Golden Tours we have a great sense of pride in what we do and you can expect a friendly working environment with a strong sense of team work. If you are interested in this role, we are looking forward to hearing from you. Golden Tours is committed to equality in the workplace and is an equal opportunity employer.
Please apply with your CV and a short cover letter explaining why you believe you are a good fit for the job.

Visitor Centre Manager
Job Overview:
As the Visitor Centre Manager for our esteemed tour operator company, you will oversee our Visitor Centre's operations and management, ensuring an exceptional guest experience for tourists and visitors seeking information or booking tours/tickets as well as maximizing souvenir sales. Having contacts in the tourism industry is vital to provide new stock!

Job Description:

  • Create and maintain a welcoming, informative, and engaging atmosphere for visitors.
  • Source and liaise with suppliers to purchase stock.
  • Ensure visitors receive accurate and comprehensive information about our tours, packages, and services.
  • Address visitor enquiries, complaints, and feedback promptly and professionally.
  • Implement strategies to enhance the overall visitor experience and promote customer satisfaction, aiming to upsell and maximise revenue.
  • Oversee daily functions, ensuring efficient and smooth visitor centre operations, including opening and closing procedures, scheduling, and staff rotations.
  • Manage souvenirs and merchandise, including inventory, display, and sales.
  • Oversee pricing, promotions, and merchandise assortment.
  • Collaborate with the operations and marketing teams to develop and implement strategies to increase visitor centre sales and ensure tour availability.
  • Hire, train, and oversee visitor centre staff, ensuring they are knowledgeable about tour offerings and can effectively assist visitors.
  • Foster a positive work environment that promotes teamwork, collaboration, and exceptional customer service.
  • Drive sales targets and strategies to increase revenue.
  • Provide ongoing training to staff on product knowledge, selling and customer service techniques, and other relevant areas.
  • Keep the team updated with new products and services on offer.
  • Set performance expectations, provide regular feedback, and conduct performance evaluations.
  • Ensure the visitor centre's maintenance, cleanliness, safety standards, and visual appeal.
  • Generate and evaluate reports on visitor centre performance and use data to make informed decisions.
  • Prepare and manage the centre's budget, ensuring profitability while maintaining high-quality services.

Qualifications and Requirements:

  • Bachelor's degree in Hospitality, Tourism Management, Business Administration, or a related field (or equivalent work experience).
  • Minimum 3 years proven experience in a managerial role, preferably within the tourism industry.
  • Excellent communication, interpersonal, and customer service skills.
  • Strong organizational and multitasking abilities.
  • Proficiency in using technology, including reservation systems and office software.
  • Flexibility to work weekends, holidays, and varying shifts as needed.
  • Knowledge of local attractions, tourist destinations, and travel industry trends.
  • Problem-solving skills and ability to handle stressful situations calmly and professionally.
  • Passion for tourism and providing outstanding customer experiences.
  • Well organised and detail-oriented.
  • Leadership qualities and a team player mindset.
  • Adaptable to changing situations, especially in peak tourist seasons.

Job Type: Full-time
Salary: £40,000.00 per year

Please apply with your CV and a short cover letter explaining why you believe you are a good fit for the job


Sales and Customer Service Representative

We are looking for an enthusiastic Sales Representative to join our team in London. 

We are not looking for experienced “hardcore” salespeople to smash through targets. We are a fun, friendly and enthusiastic sales team, so if you want to work in a sales environment and progress based on your performance, then do it within a friendly and driven team of like-minded individuals.    

This role requires you to work outdoors at various tourist sights and stations and sell tickets for open-top bus tours, out of town sightseeing tours, and attractions.  

Job Description

  • Selling the Open Top Bus sightseeing, attractions and theatre products.
  • Upgrading customers existing tickets and ability to promote and sell other attraction tickets and tours,
  • Ability to work unsupervised
  • Responsible for maintaining accurate records of all paper transactions
  • Achieving daily sales targets
  • Learning

Hours of work

We are offering a Full/Part time contracts. Minimum of 40 hours per week (Mar-Sep) and minimum of 20 hours per week (Oct-Feb) with an excellent opportunity to work overtime throughout the year.  
Working hours between 8am - 6pm and times will vary.  




A starting package of £11 per hour. 

Applicant’s Criteria

  • Effective communications and customer service skills
  • Great personal presentation
  • Self-motivated with a strong work ethic
  • Excellent people skills and a sound team player
  • The ability to work unsupervised
  • Flexible
  • Target and results-driven

Please apply with your CV and a short cover letter explaining why you believe you are a good fit for the job


Important note:

UK applicants  - You have to provide proof of right to work in UK (passport copy or other eligible evidence) to be sent by email or post before calling you for on site interview. If you cannot or will not provide in advance your application may be rejected. You must produce evidence in original form at time of interview.
Overseas applicants - Kindly note all fees / charges and other costs relating to your UK visa application with the Home Office, travel to UK under UKVI Skilled Worker Sponsorship are to be borne by you only. If you are eligible for the post and agree to the aforementioned in principle we will send you full details and related for your visa formalities.

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