Golden Tours Job Opportunities

England Tours
Golden Tours is London's leading Sightseeing Company. As part of the Gray Line family, we help thousands of tourists make their trip to England a memorable experience. Since 1984, we have developed our extraordinary range of tours and services and grown from a team of 3 to a family of over 200 employees.

Would you like to join the Golden Tours family? Do you think you have the passion and enthusiasm for tourism and do you want to share this with our visitors?

Our current career opportunities can be found below. We look forward to receiving your application. 

Latest Jobs  

Tour Guide for Coach Tours (Fluent in English and Mandarin)

Job Profile

We are looking for bilingual tour guides fluent in English and Mandarin  that are enthusiastic and passionate about meeting people and showing tourist the best London and uk has to offer. 

The ideal candidate will consistently deliver memorable and enriching experiences.

Hours of Work

You would be required to work full time, between 07:00 - 22:00, according to the rota 5 days a week including weekends.  

A starting package of  £21,000 (negotiable) per annum. 

Applicant’s Criteria
  • Ability to communicate the history of London and entertain people from all over the world
  • A great personal presentation.
  • Able to display  pride and passion for the UK/London and what is has to offer.
  • Demonstrate a high degree of flexibility and adaptability.
  • Great people skills and a team player.
  • Demonstrate an appetite and enthusiasm  for learning and continually developing your wide ranging cultural, historical and socialknowledge.
  • Ability to work unsupervised.
  • Guide and lead groups on tours including leading groups on walking tours.
Interested? Fill out the details below and upload your CV.


Fill out my online form.

Sales Representatives –  Central London location

Job Profile

Full time Sales Representatives are required to join our fast growing team.

This role requires you to work outdoors at various tourist sights and undeground stations.

Job Description Hightlights
  • Selling the Open Top Bus sightseeing, attractions and theatre products. 
  • Upgrading customers existing tickets and ability to promote and sell other attraction tickets and tours,
  • Ability to work unsupervised
  • Responsible for maintaining accurate records of all paper transactions
  • Achieving daily sales targets
  • Learning 
Hours of Work
You would be required to work minimum 40 hours per week on average, working hours of between 8am - 6pm and times will vary.

A starting package of £9.50 per hour (after Initial two week Training period ) plus weekly performance-based commissions is on offer.

Applicant’s Criteria
  • Effective communications and customer service skills
  • Great personal presentation
  • Self-motivated with a strong work ethic
  • Excellent people skills and a sound team player
  • The ability to work unsupervised
  • Flexibility
  • Target and results driven

We are not looking for experienced “hard core” sales people to “smash through targets. We are a fun, friendly and enthusiastic sales team, so if you want to work in a sales environment, get paid and progress based on your performance, not degree, age, experience or somebodies opinion of you, then do it within a friendly and driven team of like minded individuals -

Fill out my online form.



Role overview:

We are looking for a talented SEO team member to ensure that our organic performance is as good as possible. You will have experience in both the technical and non-technical sides of SEO. You will have an eye for targeting the most relevant search terms, for ensuring that our pages are fully optimised and that we are building the highest quality links. You will also be able to spot an opportunity and quickly act upon it.

You will ‘own’ our SEO strategy and ensure that the strategy is always up-to-date. You will be responsible for maximising organic traffic and click through rates, whilst having the confidence to report on the results. You will be aware of what our competitors are targeting and bring our online channels the best quality traffic. You will build campaigns and ensure that any changes are made to maximize performance. You will also have an input into the way in which the onsite content is written.

You’ll be able to put your own stamp on your work and have the responsibility of selecting the SEO priorities. You will have previously been involved in the launch of a new website. You must have good knowledge of Google Analytics, Search Console and the latest tools used for measuring performance, as well as keeping up-to-date with the latest industry developments. You will be a key member of our Digital team.

Role Responsibilities:
  • Website Optimization and Site Analysis (title tags, meta descriptions, URLs etc.)
  • Website Audits and Log Files Analysis
  • Optimizing Copy on Product and Landing Pages
  • Link monitoring and Outreach Campaigns
  • Competitive Analysis
  • Identify and Implement new Revenue Driving Opportunities
  • Suggest and Implement Technical Improvements
  • Identify new/most Valuable Search Terms to Target
  • Highlight Conversion Rate Improvement Opportunities

Essential Criteria:
  • Fluent written and spoken English is essential
  • At least 2 years’ experience working in a similar role of managing SEO campaigns
  • Excellent knowledge of Google Analytics, Search Console and other top SEO tools
  • Full understanding of link building and all elements associated with running a top performing SEO program
  • Strong Technical SEO skills
  • Experience of overseeing the launch of a new website
  • Experience with mobile first implementation
  • Be highly analytical and capable at sifting through data and identifying appropriate next steps
  • Good understanding of HTML, Java and CSS
  • Knowledge of how website design and structure influence SEO
  • Good understanding of other digital marketing channels, including PPC and Social Media
  • Excellent understanding of content writing with knowing where and when to use the right keywords
  • Impeccable attention to detail with the ability to improve our SEO campaigns
  • Proactive and professional attitude to work and learning
  • Well organized with a 'can do' and positive attitude. Able to work in a fast-paced environment
  • Having a clear understanding of the impact that SEO has on overall sales
  • A team player
Hours of Work
This is a Monday-Friday role with working hours of 9:00am – 5:00pm


Fill out my online form.

Hop-on Hop-off Bus Tour Guide

Job description:

We are London's leading sightseeing tour operator with multiple office locations across London. We are expanding our portfolio and operations in both the UK and internationally. This creates opportunities in a variety of areas within the company. Are you the right fit?

We are looking to hire passionate and energetic people on a full time or part-time basis who can help as coach tour guides on a range of sightseeing tours in London.

You will need to be able to deliver a memorable tour with key historical and fun facts along the route at designated stop points and apart from English, you should speak fluently in one of the following languages: Mandarin, Spanish, German or French.

The ideal candidate will be a confident speaker with possible acting experience.

Applicant’s Criteria:
  • Bilingual is essential.
  • Ability to communicate the history of London and entertain people from all over the world
  • A presentable appearance
  • Able to display pride and passion for London and what is has to offer
  • Demonstrate a high degree of flexibility and adaptability
  • Great people skills and a team player
  • Demonstrate an appetite and enthusiasm for learning and continually developing your wide ranging cultural, historical and social knowledge
  • Ability to work unsupervised.
Job type


Fill out my online form.