Twist Museum
Highlights
- 80+ hands-on illusions and immersive rooms
- Understand how your brain interprets the world around you
- Prime Oxford Street location near Oxford Circus
- Designed to engage children, teens and adults alike
Inclusions
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Description
Looking for a high-impact London experience that fits perfectly into your sightseeing plans? Step into Twist Museum, London’s most thought-provoking illusion experience, located on iconic Oxford Street, where they've already twisted the minds of over one million visitors from around the world.
With 80+ interactive exhibits, Twist goes beyond visual tricks. Created in collaboration with artists and neuroscientists, each installation explores how your brain constructs reality — through colour, space, sound and perspective. This isn’t just about what you see. It’s about how you see. Twist – The Way I See Things.
Walk through immersive environments, step inside large-scale illusions and capture perspective-warping photos you won’t find anywhere else in London. Designed for children, teens and adults alike, Twist blends playful discovery with surprising insight.
With timed entry and an average visit time of 60–90 minutes, it’s an ideal stop between sightseeing, shopping and West End exploring, whatever the weather.
Book your Twist experience today and discover the way YOU see the world.
Schedule
Days of operation: Daily
Address: 248 Oxford St, London W1C 1DH
Additional Information
- Once booked, this activity cannot be cancelled, Amendments are possible up to 48 hours before the booked time slot.
- Twist Museum is wheelchair accessible, apart from two exhibits that are on an incline.
- Children under 15 must be accompanied by an adult.
- You will receive an e-ticket for this activity.

