Twist Museum

Looking for a high-impact London experience that fits perfectly into your sightseeing plans? Step into Twist Museum, London’s most thought-provoking illusion experience, located on iconic Oxford Street.

With 80+ interactive exhibits, Twist goes beyond visual tricks. Created in collaboration with artists and neuroscientists, each installation explores how your brain constructs reality — through colour, space, sound and perspective. This isn’t just about what you see. It’s about how you see. Twist – The Way I See Things.

Walk through immersive environments, step inside large-scale illusions and capture perspective-warping photos you won’t find anywhere else in London. Designed for children, teens and adults alike, Twist blends playful discovery with surprising insight.

With timed entry and an average visit time of 60–90 minutes, it’s an ideal stop between sightseeing, shopping and West End exploring, whatever the weather.